An American outdoor brand for which the long-term reliability of its equipment is fundamental

The story of YETI began in 2006 in Texas, when brothers Roy and Ryan Seiders once again encountered the limitations of the outdoor equipment available at the time. Dissatisfied with its quality, they decided to create their own solutions – designed with the real needs of users and the demanding conditions in which they are used in mind.

About the company


YETI specialises in the production of exceptionally durable outdoor and utility equipment. The brand’s range is designed with a focus on maximum durability, functionality and longevity – both during outdoor expeditions and in everyday use.
YETI’s portfolio includes, amongst other things, portable coolers, thermal bottles and mugs, bags, rucksacks, transport boxes, clothing and outdoor accessories. These products are valued for their robust construction, high-quality workmanship and reliability in the field.

The company places great emphasis on responsible manufacturing and environmental protection – its headquarters runs entirely on renewable energy, and a significant proportion of its packaging is recyclable. At the same time, YETI is consistently increasing the proportion of recycled materials in its products, viewing the durability of its equipment as a key element of a sustainable approach to environmental protection.